One archive.
A world of possibility.
The Florence Broadhurst Design Archive spans florals, geometrics, botanicals, abstracts and some of the most recognisable patterns in twentieth-century design.
We work with manufacturers, designers and creative businesses around the world to bring those designs into new products, collections and markets while keeping the character that made them Florence in the first place.
Florence, around the world.
From Australia and New Zealand through Tokyo, Europe, London and New York, Florence Broadhurst™ continues to reach new audiences through an international network of agents, licensees and creative partners.
An archive made to live beyond the page.
Florence's work spans an extraordinary range of scales, styles and influences. That breadth allows the archive to move naturally from interiors and textiles into fashion, furniture, ceramics, glass, accessories and entirely new applications.
Licensing opportunities are considered by product category, market and territory, allowing each partnership to find the right place within the wider Florence Broadhurst™ world.
From Archive to Collection
A glimpse at how original Florence Broadhurst™ designs move from archive artwork into contemporary interiors, fashion and lifestyle collections.
‘Peacocks’
One of the defining designs of the Florence Broadhurst™ archive, ‘Peacocks’ has been reimagined in an antique gold colourway by Collette Dinnigan, one of Australia's most internationally recognised fashion and interior designers, for the Australian Museum of Design.
‘Exotic Birds’
‘Exotic Birds’ moves from the Florence Broadhurst™ archive into contemporary outerwear by My Paloma, demonstrating how the original design can retain its identity and impact beyond interiors.
‘Japanese Floral’
‘Japanese Floral’ is translated into contemporary ceramics and tableware by Berretti, with the Florence Broadhurst™ identity carried through the collection and its presentation.
‘Japanese Floral’
‘Japanese Floral’ extends into licensed glassware by Cerve, showing how a recognised Florence Broadhurst™ archive design can move into entertaining and gifting while retaining a consistent brand identity.
The right design. The right partner. The right place.
We look for businesses with strong ideas, sound manufacturing and distribution, and an understanding of what makes Florence Broadhurst distinctive.
Every opportunity is considered individually, with room for established product companies, new markets and interesting collaborations.
If you can see Florence within what you make, we would like to hear about it.
Tell us what you have in mind.
Complete the form below with some information about your business, market and proposed product. Our global licensing team will review your enquiry and be in touch if there is an opportunity to explore together.