One Global Identity
Bold. Original. Enduring.
new chapter.
The archive remains unchanged. Florence returns to the centre of the story.
The master brand celebrates the archive, tells Florence's story, supports the international licensing network and creates one identity that connects collections, collaborations, communications and future opportunities around the world.
From archive to global identity
The Archive
More than five decades of original Florence Broadhurst™ design.
Licensed Collections
The archive travels through products, collaborations and international partners.
The Master Brand
Florence becomes the invitation to discover the creative mind behind the archive.
One Global Identity
Every encounter strengthens one consistent Florence Broadhurst™ presence.
The visual language
Every element has a role. Together they create a visual identity that is recognisably Florence Broadhurst™ across global communications.
The creative spirit
The illustration captures Florence as confident, courageous, elegant, flamboyant and entirely original. Her profile looks forward, establishing a distinctive identity for the master brand.
Florence's canvas
Japanese Floral becomes more than a wallpaper. Used quietly through the identity, it connects Florence's earliest creative years with one of the most recognisable designs in the archive.
Authenticity and provenance
Florence Broadhurst's signature remains one of the brand's greatest assets, identifying authentic licensed expressions around the world and connecting Florence, the archive and every licensed collection.
The creative direction
The identity reflects the qualities that defined Florence throughout her life. The illustration expresses creativity, Japanese Floral celebrates the archive and the signature affirms authenticity.
The Master Brand Publication
The publication introduces the thinking behind the Florence Broadhurst™ master brand — the next chapter, the creative direction and the visual elements that now connect the brand globally.
View the Publication →One identity across every encounter
Website
The public home of the Florence Broadhurst™ story, archive and global licensing network.
Social Media
A consistent visual presence across global brand storytelling and licensed collection launches.
Editorial
Publishing, magazines and features that carry the same master identity into new audiences.
Licensing
Proposals, presentations and international partnerships presented through one recognised brand language.
Packaging
Licensed expressions remain individual while authenticity is reinforced through Florence Broadhurst™ brand assets.
Exhibitions & Communications
Exhibitions, advertising and corporate communications strengthen one consistent global presence.
The archive remains. The story moves forward.
Florence Broadhurst left the world an extraordinary archive. The master brand ensures the world also discovers the extraordinary creative mind who made it.
View the Master Brand Publication →